Blue42 Gaming Privacy Policy
Blue42 Investments Interactive Software Privacy Policy
Last Update: 18 August 2023
Blue42 Investments Interactive Software, Inc., and its subsidiaries that make up the Blue42 Investments group of companies ("Blue42 Investments", "we", "us" or "our"), is a leading developer, publisher and marketer of interactive entertainment. This Privacy Policy explains data practices for the products, services, and websites provided by the Blue42 Investments entities and labels listed here ("Services"). Please read this Privacy Policy carefully, and keep in mind that our practices and the data we collect may differ depending on how you use the Services. The Services are also subject to any other terms and policies included in our Services. This Privacy Policy supplements privacy disclosures provided with your software product and from your platform manufacturer.
This Privacy Policy does not apply to personal information collected from job applicants. Please see our job applicant privacy policy available here.
Notice at Collection of Personal Information: Please see the Categories of Information Collected and How We Use Personal Information and Our Legal Grounds sections for an overview of what information we collect, and why, and the Data Rights section for information about how to exercise your privacy rights, including opting out of the sale or sharing of your personal information.
Categories of Information Collected
How We Use Information and Our Legal Grounds
Sources of Information We Collect
When We Share Information
Public Postings
Data Rights
Manage Your Account, Communications, and Data
Data Retention
Children’s Privacy
Data Security
International Transfers
Other Blue42 Investments Terms, Third-Party Terms, and Links to Other Sites
Contact Us
Changes to Privacy Policy
Categories of Information Collected
The type of information we collect depends on how you use the Services. Generally, we collect the following information:
Identifiers / Contact Information: Name, user name, gamertag, postal and email address, phone number, unique IDs, mobile device ID, platform ID, gaming service ID, advertising ID (IDFA, Android ID) and IP address
Protected Characteristics: Age and gender
Commercial Information: Purchase and usage history and preferences, including gameplay information
Billing Information: Payment information (credit / debit card information) and shipping address
Internet / Electronic Activity: Web / app browsing and gameplay information related to the Services; information about your online interaction(s) with the Services or our advertising; and details about the games and platforms you use and other information related to installed applications
Device and Usage Data: Device type, software and hardware details, language settings, browser type and version, operating system, and information about how users use and interact with the Services (e.g., content viewed, pages visited, clicks, scrolls)
Profile Inferences: Inferences made from your information and web activity to help create a personalized profile so we can identify goods and services that may be of interest
Audio / Visual Information: Account photos, images, and avatars, audio information via chat features and functionality, and gameplay recordings and video footage (such as when you participate in playtesting)
Sensitive Information: Precise location information (if you allow the Services to collect your location), account credentials (user name and password), and contents of communications via chat features and functionality.
How We Use Information and Our Legal Grounds
We use the information we collect within Blue42 Investments as follows, pursuant to various legal bases:
Business Purposes: Provide the Services and support; fulfill orders and requests; improve the Services and our business; develop new products and services; enhance your experience on the Services; protect the security for our users, employees, facilities, and Services; and develop internal marketing and demographic studies
Commercial Purposes: Market and advertise our and our business partners' products and services; send you promotional materials; and administer promotional activities or events
We also use your information as permitted by law.
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Sources of Information We Collect
How we obtain information depends on how you use the Services. For example, we collect information:
you provide directly to us, such as when you set up an account, sign-up for marketing, or contact us
about the games you play (automatically)
from third-party platforms, such as when you play our games or access our Services with third-party accounts
automatically, including through cookies and similar tracking technologies
from third parties, such as advertising networks, business partners, third party information providers, and other players
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When We Share Information
As detailed below, we share your information with:
vendors that perform support and other services for us
Blue42 Investments group members
advertising service providers and partners
other third parties (e.g., for collaborative offerings, legal and safety purposes, in connection with the sale or transfer of a business or asset, and other purposes with your permission)
other users, such as when you participate in open communities or events, or information published on leaderboards
In the last 12 months, Blue42 Investments has sold and/or shared unique identifiers, IP address, as well as Internet/Electronic Activity and Profile Inferences with third-party advertising providers to enable us to provide personalized advertising to you and others like you. We do not sell or share personal information about persons that we know are under the age of 16 without their (or depending on age, their parent's) consent.
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Public Postings
If you share personal information, post an image or video, or provide other content in public forums such as on a message board, chat room, comment field, or profile page, other people can view, collect, and use that information. If your user name or ID contains your name, your name will be publicly available on leaderboards and elsewhere as described in this Privacy Policy. Users of such public forums may be able to identify you, use the information to send you messages, or copy any of the images, video, or content you have shared. There is no expectation of privacy or confidentiality on any of these public forums. Please do not share your personal information in public forums or in your user name or ID. You are responsible for any information or content you publicly post using our Services.
Data Rights
Depending on your location, you may have certain rights over your personal information, including the right to:
Request access to or a copy of your personal information
Request deletion of your personal information
Request correction or modification of your personal information
Be informed about the personal information we collect and/or process about you, the sources of personal information, and the third parties with whom information was shared or sold and for what purposes
Withdraw consent, if processing is based on consent
Opt-out of the sale or sharing of your personal information (including targeted advertising)
Opt-in/out of financial incentives
Limit the use and disclosure of your sensitive personal information
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Manage Your Account, Communications, and Data
We provide several options for you to manage your Service account, communications you receive from us, and how we use your information. These include through the settings in your Service account; email unsubscribe and deletion tools; and opting out of interest-based ads.
More information about how to manage your label-specific account and communications is available here.
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Data Retention
We'll keep your information for as long as necessary to provide you with the Services, fulfil our legal obligations, and/or exercise, defend or establish our rights.
We retain your information while your account is active, as needed to provide you Services, or to administer our Services. If you wish to delete your account or request that we no longer use your personal information to provide Services to you, contact us as identified in the Manage Your Account, Communications, and Data section. If your account is inactive, we will maintain your account for the length of time for which we reasonably expect you to reengage with our Services. After such period, we will delete personal information, including your email address and log-in credentials, and you may no longer be able to access your account. We may still retain some of your personal information in our files for a reasonable period of time to resolve disputes, enforce our terms and policies, administer our Services, comply with technical and legal requirements, and/or other constraints related to the security, integrity, and operation of our Services, after which we will take steps to delete or archive your personal information.
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Children's Privacy
Generally, we direct our Services to a general audience and we do not knowingly collect personal information from children under 13 years old (or older, if applicable law provides for different protections). We may direct certain Services to an audience of all ages---including children. For these Services, we may restrict the collection of personal information on the Services from anyone, apply an age gate allowing children to use the Services while restricting the collection of personal information on the Services from children, or get a parent's permission to collect personal information from children. If we become aware that a child has provided personal information without a parent's permission, we will promptly delete this information. We encourage parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when using the Internet.
Data Security
We follow generally accepted industry standards and maintain appropriate safeguards to help protect the security, integrity, and privacy of the information we collect about you. These security measures are designed to protect against the accidental or unlawful destruction, loss, misuse, alteration, and unauthorized disclosure of, or access to, the information under our control. However, no system can be 100% secure and we cannot guarantee our security measures.
International Transfers
We and our vendors and partners may process, transfer, and store information about you in connection with the Services in the United States and other countries that may not have privacy laws equivalent to the country where you reside. We take steps to apply appropriate safeguards when we transfer that information.
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Other Blue42 Investments Terms, Third-Party Terms, and Links to Other Sites
Use of our services and products may be subject to other terms and disclosures provided by us, platform manufacturers, and other partners, including: (i) the terms that accompanied your purchase; (ii) terms applicable to online Services; (iii) other terms and disclosures made available to you by us or third parties. We are not responsible for practices on third-party sites that may be linked to the Services.
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Contact Us
If you have questions about this Privacy Policy, please email privacy@blue42gaming.com to contact our Data Protection Officer. You may also contact us or our Data Protection Officer by mail at the addresses below. Please identify your location in your message. You may also have the right to complain to a privacy authority. You may also contact us by email at privacy@blue42gaming.com
Country
Address
Non-European Countries
Blue42 Investments Interactive Software, Inc.
Salt Lake City, UT
Attn: Privacy Policy Administrator
For purposes of privacy laws, the data controller of your personal information is Blue42 Investments Interactive Software, Inc. and – for users in the UK, EU, EEA or Switzerland – Take Two Interactive Software Europe Limited. Depending on the Services, our labels and divisions may be considered data controllers, either together with Blue42 Investments Interactive or by themselves. Data controller and representative information and contact details are listed here. References in this Privacy Policy to Blue42 Investments should be interpreted as references to the applicable Blue42 Investments entity identified as the controller of personal information for the particular Services you are using.
Changes to Privacy Policy
This is a temporary Privacy Policy while we work on our launch. The public will not see the is policy. We reserve the right to make changes to this Privacy Policy. Please check back from time to time to review these changes. If we change this Privacy Policy in a material way, we will provide appropriate notice to you and, as appropriate, provide additional choices regarding such change. As permitted by applicable law, your continued use of the Services means that you accept these changes.